WWF- "Who We Are-Environmental Conservation"

For this blog we are asked to find an organization or association for nature. We then have to determine the specific group's goals/message and how effectively they display it.

To begin with, I chose the World Wildlife Fund (WWF). To be honest, I chose to research this one because I saw some random dude walking on campus today with the familar panda mascot and "WWF" written in big letters. I had seen this shirt before when I went to the zoo in Asheboro a couple of years ago.

Anyways, the first thing that caught my eye on the website (besides the cool pictures) was the fact that on the top of the page it states "WWF HAS 2,000 ACTIVE PROJECTS IN MORE THAN 100 COUNTRIES." Well that right there sends a pretty straightfoward idea so far and made me want to know more. They offer tabs you can click on such as "Who We Are", "What We Do", "Places", "Species", "Science", "Climate", and "Act Now". Just looking at it now I am just blown away at how informative the website is. Under "Act Now" you can see to the side in bigger print "5 Ways to Make a Difference-Become a Member, Adopt an Animal, Stay informed, Take Action, or Good Stuff". There are a lot of places to click on things to find out more detail. The pictures are awesome and appealing.

I can clearly understand the message and goal of this organization after reading the "Who We Are" and "What We Do". It even has additional tabs on the left hand side that offer "Vision", "History", "Financial Info", "Annual Report", etc. The ultimate mission of WWF is the conservation of nature but more specifically as follows:

• protecting natural areas and wild populations of plants and animals, including endangered species



• promoting sustainable approaches to the use of renewable natural resources



• promoting more efficient use of resources and energy and the maximum reduction of pollution

"We are committed to reversing the degradation of our planet's natural environment and to building a future in which human needs are met in harmony with nature. We recognize the critical relevance of human numbers, poverty and consumption patterns to meeting these goals."
-WWF

The goal they provide is "By 2020 WWF will conserve 19 of the world's most important natural places and significantly change global markets to protect the future of nature."

The vision for this organization is so simple but has so much meaning behind it: "to save a planet; a world of life."

The messages and goals are clearly provided, the vision is strong, and the website gives you a lot of background and facts to assure you that any money donated goes to a good cause and not just someone's pocket. In addition to looking at the site, I watched a few videos sponsored by the WWF. I liked the one about climate change in the arctic. My favorite animal is the polar bear so it kind of made me sad to watch the videos about their numbers in population dwindling.

All in all I kinda enjoyed this assignment.