Outline..yeeeeeeaaaa

Outline for 2nd Paper

I. Introduction

• Things being compared- Article- "Is Global Warming Killing the Polar Bears?" and Commercial- Noah Wyle for WWF Polar Bear Ad
• Media types- Newspaper/article vs. TV commercial
• Basic, similar message of the two- global warming has endangered the polar bear species
• Which I found more effective- the commercial
• Three aspects to talk about: Appeal, Credentials, and Purpose

II. Body

1. Appeal

• Visual appeal of commercial vs. written article
• Effect of picture, music, and tone of voice from the commercial
• Persuasive speech, depressing music, sad tone of the commercial
• Article- more descriptive and informative than commercial
• Still have overall general, similar message

2. Credentials

• Sponsor of commercial- World Wildlife Foundation vs. Source of information from the article- Jim Carlton and U.S. Minerals Management Service
• Using a celebrity to represent the foundation for the commercial
• Which is more recognizable?- WWF
• Which is more reliable?- WWF

3. Purpose

• Although the two sources convey the same message, do they both have the same purpose?
• Purpose of the commercial- persuade you to donate to the World Wildlife Fund to help the polar bears
• Purpose of the article- simply to inform you
• Ultimately the difference between articles and commercials- most commercials are advertisements that try to get you to do something but not the case with most informative newspaper articles

III. Conclusion

• Basically restate the point of the paper (basic info in intro)
• Make sure to say which I found more effective- commercial
• Restate three main aspects I compared/contrasted
• Bring it all together and close it